In days gone by, SEO experts use to warn against using animation such as flash, simply because Google crawlers couldn’t read the flash files and thus couldn’t read your website. So rankings on flash based websites suffered severely.
While there is something to say for a simplistic website or a flat-designed website, there is also something to say about highly animated and multimedia-filled websites. After talking to a client, if they want all of the bells and whistles, you have to provide. Use your skills to create sound files and animations, add video footage, and place pictures to enhance any website. Make sure you are judicious about what you choose to do and always be aware of who you can include in these forms of multimedia.